Planet FWD founder and CEO Julia Collins sat down with Forbes at the All Raise VC Summit in San Francisco to talk about her newest round of funding in a tough market environment, and why historically underfunded founders might be at an advantage in this moment of economic uncertainty.
Raising venture funding as a Black female founder is, to put it mildly, no small task: Less than 2% of all venture dollars go to women, and less than half a percent of that goes to Black women.
But Julia Collins, a serial entrepreneur who cofounded Zume Pizza in 2015 and grew it into a $2 billion food brand before leaving in 2018, sees these numbers as noise. So as she set out to raise a Series A round of funding for her new company, carbon management platform Planet FWD , she focused instead on her business’ fundamentals and mission to help consumer brands reduce their carbon emissions.
“I almost try on a daily basis to completely forget the statistics. Because those statistics can paralyze you,” Collins says. “And as a founder, you have to be fearless. You have to charge forward.” Charge forward she did: On Thursday, Collins announced that Planet FWD has raised a $10 million Series A from Acre Venture Partners and Congruent Ventures, bringing her total funding to $16.8 million. Collins intends to use the fresh capital to further develop Planet FWD’s technology, which today draws upon energy usage databases to calculate carbon emissions produced by consumer companies’ supply chains.
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