Some people are already angry that you can't watch Quibi on a TV
: “Like what the hell are you thinking? Adapt the business model and allow web access during the pandemic.”. “I would suggest — if you ever want to see one of my pictures, or most films — please, please don’t look at it on a phone, please,” he told an interviewer last year, while discussing his mob epic “The Irishman” for Netflix.
Quibi has invested somewhere around $1 billion on content so far, from big-name directors including Steven Spielberg, Guillermo del Toro, Antoine Fuqua, Sam Raimi, Catherine Hardwicke and Peter Farrelly. And you won’t be able to watch their Quibi movies on a big HDTV, much less a movie screen. Quibi execs, in explaining the mobile-only rationale, also have said that as a built-for-mobile streaming service, the content is designed to only be experienced on smartphones and tablets.
On a separate front, others expressed frustration that Quibi is available only in the U.S. and Canada, although Quibi isn’t alone in geo-fencing content . To be fair, those complaining about Quibi’s mobile limitation could amount to only a few squeaky wheels.
At some point, Quibi CEO Meg Whitman told me, users will be able to cast shows from their phones to TVs. But that’s not in the product right now. The bottom line is that Quibi surely could have pulled in bigger audiences if it had gone cross-platform from the get-go.
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Coronavirus Lockdown Will Boost Jeff Katzenberg's And Meg Whitman’s New Mobile Streaming Service QuibiI’m a Los Angeles-based senior editor for Forbes, writing about the companies and people behind the biggest disruption in entertainment since cable TV: streaming video. I write about the tech juggernauts, the legacy media companies and the startups pioneering new ways to reach the consumer. I’ve spent more than 20 years covering the intersection of entertainment and technology. My work has appeared in some of the nation’s most prominent publications, including USA Today, U.S. News & World Report and the Los Angeles Times. As a senior editor at Recode, I won awards for coverage of the devastating cyberattack on Sony Pictures Entertainment. Email me at dchmielewski [at] forbes.com or follow me at dawnc331.
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