Michael and Kevin Dong opened up Paisley Vintage in downtown Berkeley in August 2021 to curate accessible, affordable thrift shopping.
As Paisley Vintage rapidly approaches its second anniversary of being open for business at 2181 Bancroft Way, just one block west of UC Berkeley’s campus, Michael Dong reflects on the business’ beginnings, how tech has been a boon for sales and what their patrons can discover on the racks.Headlines about physical stores stuttering seem to be never-ending. What made you both want to dive in and take the risk?I feel very fortunate, because so many things just worked out in our favor.
I think that’s kind of a stigma with vintage stores; if you want to pay for a curated shopping experience, it’s going to be super expensive. We’re kind of in that middle ground, where it’s almost like a real life online shop. We wanted to create a store that’s already curated but isn’t a place where you have to break the bank to snag something you really like.
But that’s usually a tricky element with online shopping; even if you really like an item, you don’t know how it’s going to fit, and if you’re buying from small sellers, it’s not really easy to do a return or refund. Whereas with you really don’t know. You could commit an hour-and-a-half inside a store and still not find anything.
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