Bondi Sands founder Blair James spills secrets to the perfect faux glow.
Anyone looking for a natural-looking glow. It was created with every skin tone and type in mind. For a long time, the self-tan industry was only set up to benefit those with lighter skin tones; Technocolor changed that. With an advanced formula that works to enhance skin tone, not change it, this range was tailor-made to suit skin tones of people who may have previously thought self-tanner was not for them. It’s a revolutionary collection that we are proud to say is truly inclusive.
We know that not all skin types and tones should be treated the same, as each naturally holds varying levels of hydration within the dermal barrier. This impacts how the skin feels and the longevity of tan after application. So, each of the four shades, Sapphire, Emerald, Magenta and Caramel, are tailored with varying ingredients, actives, colour enhancers and hydration benefits that are specifically formulated for the skin types and tones they target in order to prolong the life of the tan.
With this launch, we also developed the Technocolor Shade Finder Quiz, which can be found on our website or through the scannable QR code on the back of each Technocolor bottle. The quiz is designed to help consumers find the Technocolor Self Tan that best suits their skin tone in 90 seconds, and poses a series of questions to the consumer including their eye colour, hair colour, skin tone before sun exposure, skin sensitivity and reactivity to sun exposure, etc.
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