Put your posh foundation on and be unique: beauty bosses share recipes for success *affiliates
Have you ever wondered what it really takes to be a successful beauty boss? The OK! Beauty Box has teamed up with some of the industry’s most brilliant women to put together a limited edition Female Founders Edit, and of course we just had to ask how they’ve managed to build their own brands. Well, we can dream, right?
Nicola Elliott, founder of wellbeing brand NEOM Organics I set out on this journey because.. I was working 60-hour weeks and started suffering from anxiety. I decided I needed to look after myself better, and as part of that, I bought essential oils and began creating blends to help me, depending on how I felt at the end of each day. “Self-care” wasn’t in our vernacular then, but that’s what I did.
If I’m having a confidence wobble… I use our Real Luxury De-Stress Oil Blend. I still get panic attacks sometimes. Being away from the children can be a trigger, or if I have a big meeting and I’m like, “God this is going to be a mess if I don’t perform.” I always have the oil with me for those times.
Susan Gerrard is the founder of make-up and nail brand Mii Cosmetics I decided to set up my own brand because… I have so much experience in the beauty industry. Having been a manicurist for many years, I brought nail brand Jessica into the UK from America and it revolutionised the nail market. Before then, manicures were only done at the hairdressers, never beauty salons.
The biggest challenge I’ve had to overcome is… breast cancer which I had 28 years ago when I was just one year into developing my business, and 12 years ago when my daughter was also diagnosed. Thankfully, all is well with both of us but we certainly make the most of every day. Susan’s OK! Beauty Box product: Mii Cosmetics Feature Length Lash Lover "It’s our number one best-selling mascara, so I wanted to share my secret with everybody. It really does what it says. It makes your eyelashes look dramatically longer and thicker, and it opens up the eyes."
The best compliment I’ve had about the brand is… a nurse told me that they found our eye masks so relaxing they no longer needed medication to sleep. That was pretty humbling. I get the right work/life balance by… not being tied to a computer or an office. I can combine work with my love of travelling, or walk in the countryside with my dog while I’m doing conference calls.
Jane Foulston, brand director and ambassador at Emma Hardie Emma Hardie co-founded her brand with my husband in 2009 and I became brand director… when Emma sadly had to retire for health reasons. I had always been in the wings as my husband was co-owner and MD, and I had a wealth of knowledge and experience from owning and operating ITEC, an international training board in the beauty industry. When Emma became ill it just seemed natural that I would take on a senior role.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
'World class' £30 box from Boots containing £164-worth of make-upThe company has been widely praised
Lire la suite »
Badly neglected cat sadly put to sleep after being found in Glasgow city centreThe SSPCA say the animal was found in the close of a property on Argyle Street in Glasgow on Monday, February 20.
Lire la suite »
Severely matted cat put to sleep after being found in state of neglectA SEVERLEY matted cat with respiratory issues was put to sleep after being found in a state of neglect.
Lire la suite »
Love Island villa put on 'high alert' as wildfire approaches £1.2M villaFirefighters battled for three hours to bring the blaze under control.
Lire la suite »
Drake, Tyson Fury and KSI put big bets on Jake Paul vs Tommy Fury fightBig fights bring big bets and Jake Paul vs Tommy Fury is no different. There is a huge amount at stake for both Paul and Fury when they clash tonight in Saudi Arabia, but they are not the only ones…
Lire la suite »