The 90’s beaded jewellery craze is back. Pura Utz has you covered! jewellery jewelry danishdesign scandinaviandesign
If there are no beaded lemons or strawberries dangling from your ears as we write this, that means you simply haven’t heard of Pura Utz yet.employs Guatemalan artisans to create a cheerful paradise of glass bead delicacies for confident, modern women, while also providing talented craftswomen with steady jobs.The founder and creative director of Pura Utz, Anna Andres, was inspired to set up the label through her own personal connection to Guatemala and Mayan women in particular.
Having grown accustomed to the meticulous tradition of weaving and beading, Anna created a brand, which similarly to labels such as, would reduce poverty through creating something beautiful for a larger scale. Through a close, heartfelt collaboration with her leading lady Bernabela, who oversees the production of goods and their impeccable quality, Pura Utz now employs over 50 weavers, who make each item by hand, to order.
The universe of Pura Utz, although juicy, fruity and wild, somehow makes sense and finds its own special place within the minimal Danish aesthetic – and beyond! Acting as tiny remembrance tokens of ‘pretend jewellery’ some of us worn as little girls, Pura Utz earrings, necklaces and mini bags dazzle with incredible attention to detail and a very professional take on ‘cute.
France Dernières Nouvelles, France Actualités
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