Media companies have been forced to cancel in-person events, often ticketed and sponsored, that can be big moneymakers. Seizing on a captive audience with nowhere to go due to the coronavirus pandemic, some have switched to virtual events.
New York Fans of Bon Appétit's Test Kitchen chefs were invited to the"Best Weekend Ever" event in New York City last fall. Over the course of four days, about 3,000 people ate with and learned from the Test Kitchen team and editors of the Condé Nast-owned food magazine. But in 2020, the pandemic has made such a gathering impossible.
However last Friday, Bon Appétit decided to harness the power of its wildly popular YouTube channel by hosting its first-ever live event on the video platform. Test Kitchen editors mixed cocktails, cooked dinner and answered trivia questions. By employing YouTube's donate button, Bon Appétit raised about $200,000 for Chef José Andrés' nonprofit organization World Central Kitchen.
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