The best book on public speaking doesn't have 'public speaking' in its title.
The “house” refers to the union—the United States at the time which was divided on the issue of slavery. By using recognizable figures of speech to explain his arguments, Lincoln caught the attention of the public and gave voice to those who opposed the institution of slavery. Storytelling also played a role in the formative years of Theodore Roosevelt. Roosevelt became a “ferocious reader,” writes Goodwin. Books transported Roosevelt into “the lives of the adventurous heroes he most admired.
Roosevelt’s knack for simplifying ideas grabbed the attention of the press and public. He was the first president to summarize his entire legislative agenda in three words: “The Square Deal.” It meant that government should pursue a fair playing field for corporations and the wage worker, the rich and the poor. In 1905, The Franklin D. Roosevelt The Explainer
By making even the driest subjects interesting and understandable, Roosevelt galvanized the public around his ideas, quelled rumors, and reassured the nation during time of war and uncertainty. When president Roosevelt met a young congressman named Lyndon Johnson, Roosevelt was “enthralled by the gifts of a fellow storyteller,” writes Goodwin.
When Johnson finished his 10-minute speech, the crowd erupted into sustained applause. “His speech was considered the hit of the Henly picnic.”
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