Proposed Bill Wants All Plant-Based Beef Labeled ‘Imitation’

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Proposed Bill Wants All Plant-Based Beef Labeled ‘Imitation’
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, was introduced by Rep. Anthony Brindisi, a Democrat whose district covers a rural part of New York, and Rep. Roger Marshall, a Republican from Kansas., suggests that slapping a prominent “imitation” label on plant-based beef would prevent “confusion” and “ensure that consumers can make informed decisions in choosing between meat products such as beef and imitation meat products.

“This bill is a bald-faced attempt to get the government to police food labels to benefit the conventional meat industry, not consumers,” the Good Food Institute, a nonprofit that advocates for plant-based alternatives to animal products, told Food Dive. “Rather than let consumers decide the winners and losers in a free marketplace, this bill attempts to stigmatize plant-based foods.”

Currently, meat labeling laws vary state by state. With the rising mainstream popularity of plant-based “meat” products from companies like Impossible Foods and Beyond Meat, the battle over what is allowed to be called meat has escalated, with

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