Maybe you haven’t consciously or consistently shaped your brand. Maybe your brand isn’t as widely known as you’d like. Maybe you’re not sure how others perceive your brand. However, you do have a brand that you should manage proactively.
3 – Focus your LinkedIn profile on you, not your employer
In LinkedIn, the headline under your name may default to your employer and title, but that might not describe your area of expertise. Your employer may not be a household name. Your title may be a generic level, such as Associate, Manager or Director. Consider swapping company name and title with your actual industry and functional expertise. If you have worked in multiple industries or held various roles, you can highlight multiple areas.
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