Project Arrow’s unveiling Jan. 6 at CES in Las Vegas drew swarms of news media and industry executives, including GM Canada President Marissa West and Stellantis CEO Carlos Tavares. This month, it made its public debut at home when it was part of the Canadian International AutoShow in Toronto.
I remember when I first heard about Project Arrow, the all-Canadian, electric concept to be built from the ground up by Canadian suppliers.It was typically Canadian of me: thinking it was a great idea but thinking the Americans — or Japanese or Germans — might be better suited to pull off such a stunt.
Don’t get me wrong. I thought the idea was ambitious, inspiring and totally possible. I even wrote as much in this space and online. But I wasn’t sure it would see its way to the finish line.What the Automotive Parts Manufacturers’ Association and its members — with financial backing from the federal, Ontario and Quebec governments — accomplished was nothing short of a miracle.APMA President Flavio Volpe announced the project just weeks before COVID-19 landed on our shores.
I can’t tell you the number of times I asked Volpe: “Are you still on time? On budget?” The answer was always an unequivocal “yes.” When the list of suppliers was made public, there were two notable omissions: Magna International Inc. and Linamar Corp., the two biggest parts makers in Canada. Both were on sibling publication Automotive News’ list of the top 100 global suppliers. Two companies that could likely build their own electric vehicle.
Of course there are comparisons to the ill-fated Canadian-made Avro Arrow supersonic jet of the late 1950s, which, fittingly, was also built by APMA members.“The spirit of what those amazing Canadians did in the 1950s inspires us still. I’m not afraid of how it ended, I know its history. If it were easy, there’d be nothing to talk about.As he — and all of us — should be.
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