Former Disney India head and producer of Sony LIV hit “Rocket Boys,” Siddharth Roy Kapur has hailed the reinvigorated Indian box office and robust streaming space. Nevertheless, he…
” hit cinemas in the wake of the “Barbenheimer” juggernaut and is on its way to becoming a major hit.“In the film business, six months is a lifetime, so it felt like a very long time after ‘Pathaan’ where the box office had not really come back other than for a few films,” Roy Kapur tells.
India is the only major market where “Oppenheimer” has outgrossed “Barbie” 3:1, with 3:30 a.m. screenings being sold out. “We should take a lot of pride in that — ‘Oppenheimer’ has reversed the ‘Barbenheimer’ trend of ‘Barbie’ being on top,” Roy Kapur says. “All the signs are very positive and I am very optimistic about the next few months as well.
“Creating premium quality streaming content is not something that India ever did before, say, the last five to seven years,” Roy Kapur says. “So, the learning curve has been quite steep. More and more, all those involved in the process have realized, through trial and error, probably, what works and what doesn’t work and have therefore managed to be able to engage audiences with a varied smorgasbord of content.
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