Proctor & Gamble’s price increases help raise 2023 sales forecast

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Proctor & Gamble’s price increases help raise 2023 sales forecast
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Driven by price hikes, Proctor & Gamble reported better-than-expected quarterly earnings on Friday and lifted its sales forecast. Brands include Tide, Charmin and Pampers.

lifted its annual sales forecast after price hikes helped fatten quarterly margins, the company said on Friday.company credited product mix for margin growth in an earnings call, saying "Consumers tend to trade up for higher unit sales items."

For the quarter, gross margin jumped 150 basis points from year ago, with a 470-basis point boost from increased pricing. Tide, a laundry detergent owned by the Procter & Gamble company, is seen on a store shelf in Miami, Florida. The Tide owner now expects an annual hit of about $3.5 billion related to higher commodity and freight costs, as well as negative foreign rates, compared with an earlier estimate of $3.7 billion.

The company said it also expects fiscal 2023 organic sales growth of about 6%, compared with its previous forecast for a 4% to 5% increase.

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