After just one kernel of Mumbai Nights, you'll never go back to just salt and butter popcorn ever again.
, and Chopra has once again proven this with her latest collaboration. Partnering with Rob's Backstage Popcorn , Chopra launched Mumbai Nights, a new Indian-inspired flavor of popcorn."I'm a definite snacker and me and my husband love popcorn. It comes out at all of our parties, so it was just very organic for us to want to share what we love with people who know us," Chopra tells W+G.
After just one kernel of Mumbai Nights, you'll never go back to just salt and butter popcorn ever again—guaranteed.Rob's Backstage Popcorn was founded by Rob Garbowsky and the Jonas Brothers. Years ago, Garbowsky, a former bass-guitarist and current member of the Jonas Brothers' management team, whipped up batches of his unique popcorn recipe. After a rainy concert in 2011, Nick Jonas went to Garbowsky's house and Garbowsky made a batch of flavorful kernels for Nick.
But there's always room for more variety—which is where Chopra comes in. When Chopra was on the Jonas Brothers' Happiness Tour, Priyanka suggested to Rob that Rob's Backstage Popcorn should have a flavor inspired by Indian cuisine."There are so many amazing spices, and it's so diverse as a country when it comes to food, we could pick whatever we wanted," Chopra told Rob.
The popcorn gets its name after Mumbai, a city that Priyanka called home for 15 years."It's Indian spices, so it has a little bit of kick, but this reminds me of humid Mumbai nights, when you're driving to go out with friends or watching a movie," Chopra says. Not only is every bite appetizing , the blend of turmeric, onion, and garlic powder will transport you to the streets of Mumbai to experience the city's electrifying energy and flavorful dishes it offers.
After seeing a gap in the market for healthy popcorns with a variety of flavors, Chopra knew she wanted to develop her own line of popcorn while sharing her Indian roots with the rest of world, especially the Western part."It gives me tremendous joy to be able to share with people that know me or put out there in the market, something that is authentic to how I grew up," says Chopra.
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