The budget retailer, which lost £1bn during the pandemic, launches a trial across north-west England.
Primark is finally going online with a new click-and-collect service.
The retailer is hoping that giving customers the chance to shop online and then pick up in store will drive more customers to its shops.During the pandemic lockdowns Primark's 190 UK stores were forced to close its doors, and it had no online operation to fall back on."We feel excited about Christmas. I think we're really well set. Our stores are feeling busy.
Primark itself says its snuddie, or oversized hoodie, has been one of its bestsellers so far this winter. "We are, I think, the new department store, because I think we offer something for everybody but done in a new and exciting way," Mr Marchant says.Retail analyst Catherine Shuttleworth, CEO and founder of Savvy Marketing, says Primark is simply bowing to the inevitable.
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