Despite the corporate support, there are clouds hovering over the rainbow.
LGBT Capital, a U.K.-based investment company, estimates the U.S. has more than 17 million LGBTQ+ people with more than $1 trillion in spending power.
A majority of negative social media posts about Pride this year are attacking companies for being “woke” and accusing them of sexualizing or grooming children, says RILA Global Consulting, which tracks more than 100 million websites and social media pages per day. Kohl’s, Lego and Southwest Airlines also have taken heat for their LGBTQ-friendly marketing in recent days.U.S. sales were down
“Companies may not be anti-LGBTQ, but they don’t want to be putting their employees in a potentially dangerous space,” Lopez said. Some Pride organizations had already distanced themselves from Bud Light because they felt it wasn’t doing enough to support the LGBTQ+ community beyond the street parties in June.
Others, like San Francisco Pride, are sticking with Bud Light but bracing themselves for backlash from attendees who think the brand should have done more to support Mulvaney.
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