It’s always a daunting task for women in search of a new hairdo. That’s especially the case for women of color with textured hair who’ve been known to...
That’s especially the case for women of color with textured hair who’ve been known to travel hours to a stylist they trust not to damage their hair.learned this at a young age. The California native went to a professional hair salon in high school and walked out with her hair so badly damaged it started to fall out.
So Gaines started her own styling business called Pressed Roots, rolling it out initially as a series of pop-up shops in Boston in 2018. Fresh out of school, she began trying out the concept of a blowout salon for textured hair in different cities, eventually making her way to Dallas, where she has family.
After the first salon’s success, Gaines was able to secure a seed round of venture capital to open up three more stores, including one debuting Friday in Plano at the Shops at Legacy. Pressed Roots now brings in over $1 million in annual revenue.Pressed Roots in Plano on Thursday, February 10, 2022.
A large part of Gaines’ business is training, she said, since stylists don’t learn different textured hair methods in cosmetology school. She employs 50 stylists in Dallas and will hire 50 more in each of her next three locations.
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