According to the company, the increase is due to three factors
). Amazon has not stated whether it plans to increase the cost of a Prime membership plan in other countries as well.
Amazon is also increasing Prime membership prices for its student subscribers and government assistance recipients – to $7.49 per month or $69 per year, and $6.99 per month, respectively. According to the report, Amazon now employs more than 1.6 million people worldwide and invests a lot of money in benefits like health, vision, and dental insurance as well as additional bonuses. For Amazon to continue investing in its employees, it will also need more money, which explains the price increase.
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