Prada X Adidas Announce Their Iconic Collaboration | V Magazine

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Prada X Adidas Announce Their Iconic Collaboration | V Magazine
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👟 Prada X adidas Announce Their Iconic Collaboration | V:

The release of the Prada x Adidas Superstar sneaker cures the longing. The two brands have been teasing their collaboration for weeks now, but it was just announced that the pair would be creating an updated version of a classic sneaker style and a bowling bag that is a blend of the two brand’s individual aesthetics.

The Superstar sneaker was created in 1969 by Adidas and immediately became the icon for the brand. It was originally marketed as a sneaker to be worn on the basketball court, seen most infamously on the feet of Kareem Abdul-Jabbar who played for the Los Angeles Lakers and Milwaukee Bucks. But soon, after Run DMC released his song “My Adidas,” the style began showing up in the closets of non-athletes.

2019 marks the 50th anniversary of the sneaker’s inception and what better way to celebrate than creating an updated version with a respected, high-end clothier such as Prada. The design of the sneaker is a nod to the classic style but comes in all white and is embossed with both Prada and Adidas on the tongue and Prada on the sides. The bowling bag, which is one of Prada’s staple styles, is also all white with black outlines. All of the sneaker and bag parts will be crafted in Italy.

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