Now you can like the earth and love your Prada backpack—guilt free.
“The idea [for using recycled nylon] came a long time ago, when the sustainability topic was not so common,” Bertelli tellsover email. “Nylon is one of the fundamentals that established Prada’s modern fashion identity, but it also encapsulates the brand’s ideological approach: a respect of heritage while looking forward through a constant search for the new. Being provocative and open to endless reinterpretation, nylon was the perfect Prada principle to start with.
Launched earlier this summer, Prada’s debut collection of recycled nylon pieces is composed of the same shapes Prada-philes have come to know and love, only now they are made from Econyl. Developed by the Italian textile mill Aquafil, Econyl is a proprietary material made from upcycling industrial nylon waste like fishing nets and carpets. The manufacturer estimates that every 10,000 tons of Econyl created saves 70,000 barrels of petroleum.
In addition to rethinking its most popular products, Prada is donating part of the Re-Nylon proceeds to UNESCO to develop international educational programs about sustainability, and it has partnered with National Geographic on a video series that dives deep into the realities about contemporary recycling. Its first episode took actress Bonnie Wright to a recycling plant in Arizona. Its second follows model Adut Akech to a facility in Cameroon that collects fishing nets to be made into Econyl.
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