Products to help new mothers through the fourth trimester of pregnancy—the 12 weeks after the birth—are part of the femtech revolution. Female founders who understand from first-hand experience are developing these products.
The first product—FourthWear Postpartum Recovery Underwear—is pocketed under panties, enabling women to insert ice/heat therapy where postpartum bodies need it most.
"Being so nimble has been extremely challenging with a lean team," continued Kellogg. With limited human and financial capital resources,"we are constantly prioritizing." Fundraising in 2020 became more challenging than it had been, so generating revenues became more critical.
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