Porsche and Apple believe music streaming is the next advancement for in-car entertainment. The luxury automaker and tech giant are teaming up to allow drivers of the all-new, all-electric Porsche Taycan to stream Apple Music directly into the car.
Klaus Zellmer, President and Chief Executive Officer Porsche Cars North America said bringing Apple Music streaming into the Taycan is the type of advancement in the automaker has been targeting. "It's about innovation. It's about design. It's about brand values that we share. And that's why we were really excited when the project started," Zellmer told automotive and tech reporters at a gathering In Atlanta at Porsche's U.S. headquarters.
Teaming up with Apple shows the automaker wants to tap into the tech giant's formidable presence with in-car infotainment systems. "We didn't leave that out because we still feel it's a valuable addition to our overall portfolio" said Lars Buchwald, director of sales, marketing and operations for Porsche Connect. "Obviously, with Apple CarPlay, especially with a wireless phone you can access your mail your messages you can do phone calls, etc.."
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