Porsche’s return to SXSW represented an exciting showcase of unique and bold designs, partnerships and collaborations.
Kay Sorin
“Collaborations are one key to shape the future positioning of our brand,” he said. “They open new perspectives for us and uncover new creative facets of Porsche.”One of the highlights of the exhibit was the public debut of Mirage, a legendary Porsche 911 Carrera RS 3.8, from the upcoming Paramount Pictures film,Porsche has a longstanding partnership with Paramount Pictures and this is just the latest project the two companies have worked on together.
Rounding out the exhibit were two other prominent art cars: the Chris Labrooy: 996 Swan Car and Daniel Arsham 928 Nebula Car, which were publicly shown for the first time at SXSW.In addition to the showcase of unique and bold designs, guests also had access to a series of panel discussions centered on collaborations with partners such as Paramount Pictures, FaZe Clan, Up.Labs and Hodinkee.
The exhibit also featured a range of creative workshops, musical performances and gaming experiences. Musical highlights included evening performances by artists such as Madison McFerrin and MorMor on Friday, March 10; Big Boi and Sudan Archives on Saturday, March 11; and Kelela and Sadie on Sunday, March 12.
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