Rather than spend Le Mans in some nearby hotel, Porsche's CEO decided to spend his weekend in the middle of the action with his employees car auto cars
Recently, we’ve seen Porsche come out with a few stories about sending influencers out camping in its vehicles. However, rarely has a 911’s roof tent been used by someone with as much actual influence as Porsche CEO, Oliver Blume, who spent Le Mans trackside.
The 55-year-old CEO and his wife spent two nights at the track while attending the 100th anniversary of the legendary race. They drove there in aThat’s because he spent the weekend with his employees, at Employee Camp. Capable of holding up to 400 people, the automaker offered 200 tickets to the event that employees could enter to win by lottery.It was a pretty hot ticket, though, and more than 1,200 employees entered to win. Not only did the winners share the grounds with their CEO, but they also got musical entertainment, visits from factory drivers André Lotterer, Dane Cameron, and Nick Tandy, and brand ambassador Mark Webber.
Unfortunately for the employees, and Blume, Porsche had a pretty tough weekend at the event. Its hypercar, the 963, finished ninth, 22nd, and 38th, far from its aspirations of winning the race outright – an honor that went“On the Monday after the race, I sent out a survey for feedback on the whole experience,” said Richard Schramm, Assistant to the Executive Board Human Resources and Social Affairs.
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