Utah-based cookie company “Crumbl” is suing two of its competitors, claiming that “Crave” and “Dirty Dough' are riding its coattails.
“We did not expect it,” Crave co-founder Trent English said. “We’re aware of the existence of Crumbl; our attitude with Crave is to kind of keep our nose down, focus on our business.”
“We received… a letter essentially with several different accusations that we felt weren't accurate," Dirty Dough co-owner Wade Rasmussen said."With that being said, everyone’s entitled to their own opinion and Crumbl certainly is able to have their own opinion, but we were definitely surprised." "We couldn’t be more different," English said."Crumbl's famous for their pink box, their rectangular box. Ours is black with metallic gold, and it's square — not a whole lot of confusion there, at least from our perception.""When I read the comments and it's like, 'big, bad, corporate America beating down on the little guy who is just trying to get by — I mean, that's me! I am the little guy," said John Schefer.
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