Popeyes is bringing back its spicy chicken sandwich. The company has announced the item will return on November 3rd as a permanent item, and it doesn't anticipate running out this time.
New York When Popeyes abruptly sold out of its highly sought-after spicy chicken sandwich in August, hungry fans demanded to know when the viral phenomenon would return to its menu. Now, after a torturous two month wait, Popeyes announced Monday the item would return on November 3rd as a permanent item, and it doesn't anticipate running out.
"We plan to offer it to our guests for a long time," Bruno Cardinali, head of marketing for North America at Popeyes, told CNN Business in an email."We are confident that we'll be able to meet the demand." Cardinali noted that Popeyes has stabilized its supply chain for the sandwich, a buttermilk battered and breaded white meat filet, topped with pickles and a choice of mayo or a spicy Cajun spread and served on a toasted brioche bun.
— Popeyes Chicken August 19, 2019 "A lot of the buzz was created organically on social media," Felipe Athayde, president of the Americas at Popeyes, told CNN Business."Our guests were engaging with us and we decided to have some fun alongside them," he added, calling the reaction to the chicken sandwich"truly extraordinary." To help market the return of the product, Popeyes seems to be angling for another spat with Chick-fil-A.
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