The impending death of the telephone poll comes just as the 2020 presidential election is approaching — and without enough time for a tested and trusted alternative to replace it
TORONTO — When veteran pollster Scott Keeter appeared at a recent gathering of industry professionals, he began his presentation with a somber caveat about the methods at the center of his life’s work.
Fewer Americans than ever are willing to pick up the phone and talk to pollsters, sending costs skyrocketing to roughly double what they were four years ago. Despite enjoying a largely successful 2018 election, pollsters are furiously experimenting to fill the void left by the slow failure of the telephone poll, looking at everything from internet-based solutions to snail mail.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. “It doesn’t seem live phone polling is going away anytime soon, but its place as the clear gold standard is a thing of the past,” Koczela said.
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