Podcasts are taking their conversations out of the studio and onto the stage
was going to be president. The revamped show, called Pod Save America, now draws an average of 1.5 million listeners per episode and in August hit a somewhat improbable milestone: a live taping at an amphitheater better known for concerts by Ringo Starr and Kacey Musgraves. At the Greek Theater in Los Angeles, the four hosts invited musical guests such as Maggie Rogers, Best Coast and My Morning Jacket frontman Jim James to perform onstage., who works on the Pod Save America tour.
As podcasts continue to grow in popularity, the format’s advertising revenue — which is expected to reach $863.4 million by 2020, up 510% since 2016, according to PricewaterhouseCoopers — has attracted the most attention. But increasingly, podcasts are touring, opening up another potentially lucrative revenue stream., who started My Favorite Murder in 2016, hold the record for the biggest audience at a live podcast show with a 2018 performance at Los Angeles’ Microsoft Theater.
"The fans for podcasts and especially My Favorite Murder, are passionate in a way that I have not seen. It's equivalent to a K-pop fan or a teenager being a fan of a boy band," adds Saunders. "I believe that it is a growing market. My Favorite Murder has certainly paved the way for live ticket sales in the podcast space."
Like Pod Save America, Tinkercast’s prominent children’s podcast about science, Wow in the World, also turned to artists — in this case, kids act The Pop Ups — to bolster its live production when it launched in September. "The live podcast is much more like a variety show," says Tinkercast chief executive Meredith Halpern-Ranzer. "We bring the science in by doing game shows and experiments with the audience.
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