Members of the recently formed Hockey Diversity Alliance are sharing their painful experiences in launching a campaign to eradicate racism in the NHL.
Sponsored by Budweiser Canada, an edited version of the video will be used in a commercial aired in Canada to promote the TapeOutHate campaign. An unfiltered version will be posted on social media.
Dumba found the discussion empowering. With his mother Filipino, he was the target of racial slurs growing up in Saskatchewan because he has darker skin. “It’s disheartening that kids are having to go through this and feel that sense of loneliness and not know where to fit,” Dumba said. “I hope it is a beacon of hope for the younger generation.”The cultural shift began in November 2019, when Aliu posted a series of tweets accusing his former minor league coach, Bill Peters, of directing racial slurs at him a decade earlier. The allegations proved true, leading to Peters resigning as coach of the Calgary Flames.
A 14-year NHL veteran, Simmonds was entering his third season with Los Angeles in 2011 when someone threw a banana on the ice during an exhibition game in London, Ontario. The man was fined $200. “The intent of this campaign is not Budweiser gaining. I think it’s about our partnership, really about the HDA gaining and the hockey world getting to a better place is the goal of this,” he added. “We hear those stories, we hear the struggle that the best players at the professional level are going through, and we want to be on the right side of the conversation and change.”
“That hurts. I guess it further shows where their heart lies on these issues. That’s a tough pill to swallow for us, for our group, for a lot of people trying to promote change in our game,” Dumba said. “They could have a huge hand in that and I just haven’t seen it yet.”
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