The company is relaunching its iconic magazine online to promote its new creator platform called, unsurprisingly, Playboy.
To understand exactly why Playboy decided to use its iconic magazine to promote its new creator platform, it’s important to understand the magazine’s recent history. Back in 2011, Playboy founder Hugh Hefner sold Playboy Enterprises to a company called Rizvi Traverse.
: “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture,” Flanders told the outlet., pointing out that the company was trying to be “cleaner” and more politically correct in its print edition to help its business in China and India. Considering that Playboy generated 40% of its revenues from China at that time, it made sense.
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