Plant-based meat business is booming as a meat and poultry shortage looms amid coronavirus pandemic.
Hungry consumers are looking elsewhere for a juicy bite as America starts to feel the crunch from meat shortages ... and it's a boon for plant-based meats.
Here's the deal ... with traditional meat processing plants and slaughterhouses getting hit hard by COVID-19, there's a looming shortage of traditional meats and poultry. Based on the numbers, more and more people are taking the opportunity to try new, healthier options. Two of the country's biggest plant-based meat producers, Tofurky and Impossible Foods, both tell TMZ ... sales are up and they've already found ways to cut into the conventional meat industry's marketplace.tells us his company is selling more inventory to stores than ever before. It's a pretty stark change ... Tofurky says one of its retail partners fears conventional meat sales will nosedive 30 percent.
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