For the holiday season, Plan C is introducing its first early drop, or “mini wardrobe,” of its full spring collection.
, which WWD’s Sandra Salibian described as an “intriguing mix of utility, sports accents and quirkiness [that] resulted in a chic lineup of pragmatic daywear.” “The early delivery of the spring-summer 2023 collection does not in fact change our strategy of marketing only two collections a year.
We take advantage of the immediate availability of fabrics to anticipate production, giving work to small workshops in the calm periods of production, implementing a virtuous circle that supports the entire production chain, thus satisfying the needs of shops to always have new goods on the floor. The idea is to continue with this offering, depending on fabrics availability,” creative director Carolina Castiglioni said of the brand’s ongoing sustainable business model.
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