The pizza chain hopes to become the late-night dining spot for hungry Gen Z customers, staying open as late as 2 a.m. in some locations.
wants to serve its customers late-night, extending the hours of U.S. restaurants to as late as 2 a.m. local time as it looks to lure in Gen Z. chain, owned by Yum! Brands, said locations nationwide "will now stay open until midnight or later." It added that several restaurants will even stay open until 2 a.m. with the full menu available for delivery or carryout.
"Recognizing the undeniable trend toward late-night dining among the younger generation, Pizza Hut is seizing this opportunity to satisfy these after-dinner hankerings," the company FILE - An exterior view of a Pizza Hut. Other restaurants have sought to capitalize on the late-night dining preferences of Gen Z, including Chipotle Mexican Grill. The fast-casual chain said it would extend its hours until midnight on Halloween at 53 locations across popular U.S. college towns.
Chipotle said it has seen a 30% increase in transactions after 8 p.m. on Halloween over the past two years, and that 81% of 18- to 26-year-olds surveyed reported wanting to see Chipotle open until midnight. It noted how Penn State took the lead this year with the most late night orders on Uber Eats, followed by University of Iowa, University of Illinois and Texas A&M University.
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