Pizza Hut is celebrating 40 years of its Book It! program, which rewards young readers with pan pizza. The summertime version of the free incentive program runs from June to August.
Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand in 2022. Her work has previously appeared in digital publications like Paper Magazine and TV Insider. will run from June through August. Enrollment is now open for both the summer program and the 2024-2025 school year program., which is celebrating its 40th anniversary, is dedicated to encouraging reading nationwide.
Though the reward is one-size-fits all, the company knows that each child is going to have different paces and thus, different goals.
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