PIXXSTASY Is Changing the NFT Market
PIXXSTASY, a charity project for drug prevention and rehabilitation, is redefining the NFT market. The organization will sell 399 limited edition NFTs this year and use the proceeds to support charities involved in anti-drug campaigns and drug recovery programs around the world. Operating under the taglines “BE A HEALER” and “DON’T USE. JUST OWN IT,” the brand wants to leverage blockchain technology to transform lives and raise more than $1 million globally.
Egri now wants to use PIXXSTASY to help drug users quit and recover their addiction using modern methods. He will use the sale of no-trait handicraft NFTs to support eleven non-profit organizations and rehabilitation centers. Donation amounts will depend on the frequency of NFT sales and a random lottery system to determine which organization will receive the funds, Egri says.
To make the NFTs more desirable, they are limited edition and hand-drawn by a professional artist. Designs resemble popular images from pop culture, such as Star Wars, Bitcoin, and memes, such as Hello Kitty. According to Egri, this is partly to generate appeal, and partly to raise awareness of how drug dealers use pop icons to represent the illicit substances they sell.
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