With the Margot Robbie and Ryan Gosling flick due in theatres starting Friday, all things Barbie have rocketed in price as collectors and new fans clamour for vintage dolls and a wave of just released movie merchandise.
Barbie collector Natasha Philpott poses with her collection in Bradford, Ont., on Wednesday July 19, 2023. THE CANADIAN PRESS/Mark BlinchFew people were more excited than Natasha Philpott when Mattel revealed it had given its blessing for its most prized brand, Barbie, to get the Hollywood treatment almost 65 years after it was born.
Several auction sites show rare, vintage Barbies that recently sold for thousands of dollars, while the Barbie marketing machine -- complete with partners Xbox, Gap, Balmain, Burger King and Zara -- speedily sells out of every conceivable Barbie product."I knew this Barbie craze was coming since last year with the filming of the movie, so I've been anticipating it ... but now everybody's hopping on the bandwagon," she said.
As the movie neared completion and advance tickets went on sale, Philpott noticed prices escalated as much as searches. "There is suddenly this strong demand for all things Barbie, so the regular consumer is buying indiscriminately." "I started seriously collecting in 2018 and this is the most stuff I've ever seen in my life that had Barbie written on it."
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Ahead of Barbie movie, Mattel has created a marketing blitz with more than 100 brandsAwash in pink, everyone wants a piece of the Barbie movie marketing mania
Lire la suite »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaPink sauce on that Burger King burger? What about “Barbie-fying' your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.
Lire la suite »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaPink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool US$2,150.
Lire la suite »
Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania - Terrace StandardPink sauce on that Burger King burger? What about “Barbie-fying” your pet with sweaters and beds with Barbie motifs? If that’s too low-brow, perhaps you’d be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.
Lire la suite »
Video: How the ‘Barbie’ movie is turning the world pinkIn recent weeks, the world has been turning pink because of the marketing push by both Warner Bros and toymaker Mattel to promote the new 'Barbie' movie.
Lire la suite »
The marketing power of the Barbie movie is something to behold | CBC NewsThe Barbie movie arrives in theatres on Friday, but a tidal wave of hot pink — Pantone 219-C, to be exact — has preceded it. Mattel has inked crossover deals with dozens of companies to promote both the movie and the famous doll herself.
Lire la suite »