Meet the PURA Vision—an 'electric Luxury Utility Vehicle' that's part SUV, part sports car, and all luxury.
Rooted in Pininfarina’s PURA design philosophy, the newcomer echoes its predecessors with classic proportions and exquisite detailing. It has a sculptural exterior with a low hood and high fenders that were inspired by the iconic 1947 Cisitalia 202 GT. It nods to the coachbuilder’s 94-year history but glimpses the future of auto design, too.The body is finished in a subtle Bianco Sestriere Gloss paint that plays against the exposed carbon fiber bumper and shiny black accents on the roof.
The real highlight is the greenhouse, though. The car is topped by a panoramic glass roof that creates a light and airy feel inside the cabin. It is also equipped with tri-opening pillarless doors and single-piece side windows that open upwards. Taking cues from the Lancia Florida saloon, the suicide doors provide unrestricted access to the four seats inside.The car’s sophisticated upper was inspired by sailing yachts, as is the interior.
“Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars,” Pininfarina CEO Paolo Dellachà said in aPininfarina didn’t provide any details regarding the electric powertrain, but do you really care? You can see the PURA Vision in person...
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