Piaget Celebrates Its New Beverly Hills Boutique With One-of-a-Kind Titanium Jewels

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Piaget Celebrates Its New Beverly Hills Boutique With One-of-a-Kind Titanium Jewels
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The 'Magic Hour' jewelry set was inspired by LA's infamously blue skies.

Piaget’s Rodeo Drive boutique “When you’re in the luxury business, LA is a very important place and when you like life and sun, it’s also very important,” Benjamin Comar, CEO of Piaget, toldduring a press event in early May. “It’s an important market because the culture of luxury and the image of Piaget here is very good.

and aquamarines in graduating shades of blue that are further enhanced by the brand’s intriguing use of titanium, a naturally gray metal that, once anodized, can blush different colors, from bronze to cobalt to turquoise. “When you see the full set on a woman, it lights up the woman and the necklace, both together,” Bourrie said. “After three years of working on it, overcoming issues, it’s a kind of an achievement to see it worn by someone and loved by the customer.”

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