For a lot of street vendors in Los Angeles, Valentine's Day is the biggest day of the year. Here's what their day looks like.
If you're enjoying this article, you'll love my daily morning newsletter, How To LA. Every weekday, you'll get fresh, community-driven stories that catch you up with our independent local news.alentine's Day is all about the romance and amistad for some. The cuddles. The flowers. The fancy dinners. For others, this day is a hustle.
The Valentine's Day hustle for flower vendors sometimes entails re-upping on supplies. Here, Jose Juarez, who runs a flower stand in Mid-City with his family, unloads fresh roses his wife bought at the L.A. Flower Market.Two sisters, Cathy and Elvia, and their cousin, Edna, are out at a gas station on Venice and La Brea selling roses with baby's breath as well as bunches of bouquets of lilies, red gerbera daisies and gladiolas, bunched up with eucalyptus.
They start their day at 5 a.m. to hunt at the L.A. Flower Market and bring their fresh goods to Mid City. Once they set up shop here, they begin to assemble the arrangements so the flowers bloom at the right time. Elvia coordinates a schedule so they have enough people to create the bouquets and greet customers."We do everything by hand,"Cathy says."You could actually go to the farmer's market and purchase pre-packaged bouquets already. We don't do that.
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