The nicotine pouches have spiked in popularity among young adults and teens.
Philip Morris International said Tuesday it is planning to invest $600 million to open a manufacturing plant in Colorado to keep up with steep demand for Zyn nicotine pouches.
Though Philip Morris is best known for its cigarettes – including brands like Marlboro and Virginia Slims – it has been pushing a “smoke-free future” to help its image. Adjusted net revenues increased by 11% and operating income increased by 22.2%, both of which the company attributed to high Zyn volume.
They come in different flavors, including mint and bubblegum – reminiscent of vape products, which also found popularity among teens.Zyn nicotine pouches look like small tea bags filled with nicotine that can be tucked between the lip and gum.But users face the same risk of nicotine addiction as other products, as well as gumline recession.
Cigarettes Colorado Manufacturing Philip Morris Tobacco
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