With Tiffany Titan, the musician and creative director joins a long line of artists who’ve lent their vision to the iconic house.
When Pharrell Williams was growing up in Virginia Beach, his grandmother took him to the Neptune Festival, a parade in the Seven Cities region. The annual celebration honored one local Good Samaritan by crowning them King Neptune, something akin to being named community MVP.
Now sea deities are serving as a source of inspiration yet again for Williams, who, in addition to producing hits for the likes of Travis Scott, Rosalía, and Kendrick Lamar, is the creative director of Louis Vuitton Men’s. His latest venture? A jewelry collection for Tiffany & Co., which he began teasing in 2022, when he strode into Kenzo’s fall runway show wearing a pair of custom diamond-encrusted sunglasses and declared that “Tiffany and I are engaged.
“There’s just so much divisiveness out there in the world. It’s so crazy how there are these older institutions—and some new ones, by the way—that want to divide. I don’t think they understand that a full-fledged welcome opens up life,” he continues. “I suppose that’s what we get to do here. I’m particularly touched because these types of opportunities are not afforded to many people who look like me. At the same time, I get to contribute to the long legacy of incredibly symbolic designs.
Anyone who has followed Williams’s career since the Neptunes days is bound to see this new foray as a natural progression. “Jewelry has been important to me this entire time,” he says. In the aughts, working with jewelers such as Lorraine Schwartz and Jacob & Co., he created colorful, cartoonish chains, rings, grills, and watches that took hip-hop style to another level. In 2022, through his online platform Joopiter, he auctioned off a selection of his most recognizable Jacob & Co.
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