‘I want to be a long-term player,’ says CEO of French auto maker Peugeot, which is preparing its reintroduction to American drivers
PARIS—Peugeot Chief Executive Carlos Tavares said the French car maker is accelerating its timetable for returning to the U.S. market after a nearly three-decade absence and plans to offer American drivers models from across the brand’s lineup.
The plan for Peugeot’s foray into the U.S. comes after The Wall Street Journal reported that Fiat Chrysler Automobiles NV rebuffed an overture from Peugeot to explore a combination between the auto makers. Such a deal would have transformed PSA Group SA—owner of the Peugeot, Citroën...
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