Carlos Tavares, a former Renault star credited with reviving the company's ...
) would create the fourth-largest global auto manufacturer, a big advantage for amortizing investments in electric vehicles and getting the best prices from parts suppliers.
Tavares’ track record in turning around PSA, which he took over just as it narrowly avoided bankruptcy in 2014, and his reputation as an effective operator is being touted as a key selling point in the FCA tie-up. But in 2013, Tavares grew tired of waiting for Ghosn to step aside, and said as much in a blunt interview in which he said he would be open to taking a CEO job somewhere else. Ghosn dismissed him, and in January 2014, Tavares was hired by then-struggling Peugeot to lead a turnaround.
Tavares has found ways to push through staff cuts and pay deals in Europe that may prove useful in the PSA-FCA scenario, despite likely pushback from unions in Italy, France and Britain. One French union leader already used to locking horns with Tavares said he expected the executive to approach the PSA-FCA consolidation in a similar way.
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