Richard Kern and Petra Collins talk Addison Rae, hairy armpits and Hollywood crushes while shooting the relaunch campaign for 'I'm Sorry.'
with the help of a few of her favorite creatives. The new collection was drawn up in collaboration with British designerand features playful, L.A.-inspired looks that transport us into a teenage fever dream replete with tiaras, strip malls, and carpeted bedroom floors.
KERN: I missed all the looks though, and I’m dying to see because I saw your lighting setup, which was interesting.COLLINS: It’s funny because obviously I really love the backlight, but it’s everyone’s nightmare with Instagram and selfies, people really hate the backlight. , where everybody’s just motionless and she’s the only alive part of everything. And that was really her. She was so easy to shoot.
KERN: Well, I’ll just say that from the casting shots or the location shots, I thought it was going to be likeCOLLINS: It was like grandma and grandpa’s house. It felt more Florida than it felt Malibu. There was that big bedroom with the bathroom where the water went brown.COLLINS: I’ve just been staring at the one photo of Addison smoking from her toe. It’s something that I would print and put on my wall.COLLINS: I’ve seen it in your photos.
COLLINS: Yeah. I feel like I came onto her sort of late. But I met her in person last year. They have this thing in Paris where they kept the house that her mom and her dad lived in, and you can go in. They have these auditory core experiences that you can do, which is when basically you put on a pair of headphones and you sit in a room and it’s just sound. It’s like she’s whispering in your ear, talking to you as you go through the house.
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