Peter Jackson & Fran Walsh Launch Weta Animated; SR Labs’ Prem Akkaraju Named CEO & Sean Parker Joins Board

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Peter Jackson & Fran Walsh Launch Weta Animated; SR Labs’ Prem Akkaraju Named CEO & Sean Parker Joins Board
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After a distinguished run as the visual effects house that brought to life Gollum, King Kong and other incredible creatures for Peter Jackson’s Middle Earth films and other film spectacles includin…

. Parker, who became an investor in Weta Digital last year, has joined its board as vice chairman. Akkaraju is on the board as well and remains executive chairman of SR Labs, which continues its campaign to become part of the theatrical release ecosystem and promising revenue to both studios and exhibitors.

“We are huge fans of animated storytelling in all of its forms, but it can be a long, protracted, and often costly way to make movies. That’s, in part, why we have created this company – to change the model and open the doors to filmmakers and storytellers who might not otherwise be given the chance to show what they can do,” Jackson said in a statement.

After Jackson got 20 digital effects shots for the movie, he felt that expansion was necessary, after watchingand believing that computers were vital to the future of visual effects he would later use in thetrilogies. If he didn’t want to spend most of his life on the other side of the world, he’d better build his own. That came slowly, while he directed. By the time LOTR was underway, they’d grown to 500 computers and kept going.

and David Conley have played a huge role in the success of the company. The years of experience that Joe and David bring to the table are invaluable. With the expansion of the company, adding someone of Prem’s caliber to this mix is essential. I’ve gotten to know Prem well over the past few years. I’m thrilled he’s agreed to lead the company through this exciting growth phase. Prem’s energy and passion for film is inspiring; we cannot wait to work with him.

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