Pete Buttigieg’s next challenge: Turning celebrity into a national campaign

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Pete Buttigieg’s next challenge: Turning celebrity into a national campaign
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Mayor Buttigieg has enthusiasm, newfound popularity and the curiosity of his party on his side. Now he just has to build a presidential campaign.

South Bend Mayor Pete Buttigieg announces his presidential candidacy on April 14, 2019 in South Bend, Indiana.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.DES MOINES, Iowa — Pete Buttigieg has enthusiasm, newfound popularity and the curiosity of his party on his side. Now he just has to build a presidential campaign.

Buttigieg and his team know that to be a viable presidential candidate, that must change — and that it can, thanks to the striking $7 million he raised in the first three months of 2019, when most of the country was just being introduced to him. He raised another $1 million in four hours on Sunday, when he formally kicked off his campaign in South Bend, Indiana.

“You’ve just got to get muscle memory of people who’ve seen it before — ballot access in early states, organizing in different constituencies," he said in an interview on"The Rachel Maddow Show" Monday night."And there are other things that I think the playbook really is changing.” In recent months, Buttigieg has also brought on finance director Marcus Switzer, who worked on the Obama and Hillary Clinton campaigns, as well as a national press secretary and a rapid response director.

The campaign website currently lists job postings for communications coordinators and political directors in Iowa and New Hampshire, data and analytics experts, finance, scheduling and accounting aides, and outreach coordinators for South Carolina and Nevada. The headquarters will remain in South Bend, officials said.

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