Pernod Ricard Doubles Down on Whiskey

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Pernod Ricard Doubles Down on Whiskey
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Pernod Ricard extends its bet on whiskey, saying it is acquiring the New York-based maker of Jefferson’s bourbon and plans to open its first distillery in China

Pernod Ricard SA extended its bet on whiskey, saying it is acquiring the New York-based maker of Jefferson’s bourbon and plans to open its first distillery in China.

The maker of Chivas Scotch whisky, Jameson’s Irish whiskey and Absolut vodka said it agreed to buy Castle Brands Inc. for $223 million through a cash tender offer. Pernod has beefed up its exposure to American whiskey with a string of recent investments, taking a majority stake in Rabbit Hole bourbon in June and purchasing Texas-based TX whiskey earlier this...

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