The beauty AR tech company debuts virtual try-ons for watches at CES, cementing its move into fashion. That's just the beginning.
Of course, AR for glasses, earrings, watches and other products already exists. But the experience varies wildly, from cartoonish aesthetics to glitchy movements.AR specialists, wrists and hands were new territory. Wayne Liu, senior vice president and general manager at Perfect Corp., explained that mapping and tracking faces is easier because they have more physical landmarks or distinctive features compared to hands.
For the beauty sector, realistic AR has become vital, prompting brands such as Estée Lauder, MAC Cosmetics, Madison Reed, Benefit, Bobby Brown, Fenty and many others to look to Perfect Corp. to deliver it. So do major technology platforms like Snapchat, Instagram and Google. The partnerships may be important to Perfect Corp. in more ways than one. The company’s fashion foray might not have happened without them.
The inquiries aren’t surprising, given the recent metaverse hype. The concept, which reimagines the internet as a hyper-connected 3D environment, set off a race among all kinds of brands to launch immersive experiences and virtualized products. Even Perfect Corp. positions this watch try-on as a “metaverse-ready solution” for luxury timepieces. Until that futuristic version of the web arrives, users will be able to check out a growing list of jewelry and other fashion accessories.
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