Normally, Pepsi goes with a hot dog, not exactly on it, but the brand is taking a kick at the can by making soda-infused ketchup to put on hot dogs at select MLB games on July 4.
A general view of Yankee Stadium prior to the Opening Day game against the San Francisco Giants on March 30, 2023, in New York.
Normally, it's Pepsi with hot dogs, not Pepsi on hot dogs, but the brand is making the bold leap with its first condiment. "Pepsi is so confident that hot dogs are #BetterWithPepsi, the brand is taking hot dog enjoyment to the next level with Pepsi Colachup, giving fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog," the brandThis view shows the Pepsi Porch at Comerica Park during the game between the Washington Nationals and Detroit Tigers on June 29, 2019, in Detroit.
"The concept is both simple and creative," said David Kamen, director of client experience for CIA Consulting."The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog."A view of the Pepsi logo before the NWSL soccer match between the Sky Blue FC and the Seattle Reign on May 18, 2019, at Cheney Stadium in Tacoma, Washington.
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