In a new book, DanaThomasParis lays out just how bad things have become:
It's no secret that the fashion industry is a leading contributor to the environmental mess we currently find ourselves in. From unethical sourcing to unjust labor practices to the poor quality of materials which leads to a high throwaway rate, it's an issue best tackled sooner rather than later.
I kept hearing that clothes have never been cheaper, but I didn't realize how much that was until I was reading a piece in The New Yorker from 1940 that was a profile on Hattie Carnegie, the New York retailer. And it talked about how, during the 1920s, she was bringing in Paris fashion and also buying the patterns and selling them in her shop for between $800 and $2,000 a piece. Half couture, half ready to wear clothing that you ordered and had made for you.
I was talking to a fashion designer just last week, and she was like,"What are we going to do without polyester? What will we do from a clothing standpoint without it?" And my quick response was we go back to the original big four of cotton, wool, silk, and linen. Go back to natural products. Then I thought, Well, polyester's only been around since the 1930s, so there were centuries of clothing without polyester. I think we can go back to that.
Well, my 19-year-old tells me it's because it's all she can afford on her student budget, and she wants to be cool and fashionable as the Instagram and the glossies put forward that she should be. And all the influencers are telling her that you need to not wear your outfit more than once, so to keep up with that she has to go shopping, because she hasn't found her own identity yet. She's a teenager, and she can't afford a $100 pair of jeans, she has to buy the $29.99 ones.
Reformation is another one. Yael Aflalo is using deadstock and making clothes in the fast fashion way of short-turnaround. When something is selling, then she makes it, but she doesn't make a bunch of stuff and it sits on a hanger and then has to be destroyed. So it's kind of like made to order, but they're watching the numbers.
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